

ABOUT US
Welcome to Ascensus – Strategic Clarity in the Age of AI
Who We Are:
At Ascensus, we help business leaders thrive in an era of rapid transformation—where strategy, innovation, and AI collide. Founded by Mark Lucas, a seasoned entrepreneur and former public company CEO, Ascensus combines 25+ years of experience scaling ventures, leading IPOs, and raising over $35 million with a new focus: empowering executives to lead with clarity in the age of Generative AI.
Why Ascensus?
After scaling startups, navigating complex transitions, and building companies from scratch to public listing, I launched Ascensus to help other business leaders do the same. Today, that mission is evolving. While our foundation is rooted in commercial strategy, capital raising, and execution—we now help companies harness AI strategically to avoid the hype, mitigate risk, and drive lasting value.
Our Expertise:
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AI Strategy & Governance: Build clear, practical roadmaps for responsible AI adoption.
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AI Opportunity Mapping: Identify use cases that actually move the needle.
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Executive Enablement: Equip leaders to make confident, informed AI decisions.
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Capital & Growth Strategy: Fund growth and prepare for scale or exit.
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Commercial Model Design: Align innovation with scalable, profitable execution.
Why It Matters Now:
Over 80% of companies are already using unauthorised AI tools without oversight—creating risk and inefficiency. At the same time, 70% of formal AI projects fail due to lack of clarity, leadership, or governance. We help businesses bridge the gap—cutting through complexity, avoiding hype, and delivering commercial clarity.
The Ascensus Advantage:
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Executive-Led Insight: We speak the language of leadership, not just technology.
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Clear Strategic Thinking: Practical, actionable insight rooted in experience.
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Commercial First: Everything we do ties back to growth, performance, and real outcomes.
Our Mission:
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Empower leaders to thrive in the AI era
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Translate innovation into commercial outcomes
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Foster confidence, clarity, and strategic capability
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Deliver value through real-world execution—not theory
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Let's Connect!
Book a free, no-obligation chat to explore how we can help your business succeed.
At Ascensus, strategy meets execution—and now, AI.