ABOUT
ME
Dedicated to Empowering Your Business
I’m Mark Lucas—a business builder, former public company CEO, and now, a strategic advisor helping business leaders unlock the full potential of AI and innovation to drive meaningful growth.
With over 25 years of leadership experience across startups, capital markets, and complex transitions, I’ve been in the trenches—from founding ventures and leading IPOs, to raising over $35 million in funding and navigating regulatory minefields. I know what it takes to scale and adapt when the pressure is on.
Today, I focus on helping executives and entrepreneurs embrace the next major shift: AI-driven transformation.
My work is grounded in real-world execution, not theory. I help leaders simplify AI, remove the noise, and connect emerging technologies directly to commercial outcomes, productivity gains, and strategic differentiation.
Key areas of expertise:
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Strategic & Commercial Planning
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Generative AI Strategy & Governance
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Capital Raising & IPO Preparation
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Leadership Development & Board Advisory
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Innovation & Market Positioning
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Complex Transitions (M&A, Restructuring, Regulatory)
What sets me apart? I’ve built, scaled, sold, and listed companies—not from a textbook, but from experience. I understand the mindset and realities of business leaders because I’ve walked that path myself.
From pioneering New Zealand’s largest listed cannabinoid therapeutics company, to launching one of the country’s first sustainable textile brands, I’ve helped shape new industries—and now I’m focused on helping others lead through the next one: AI.
If you're a leader navigating uncertainty, growth, or transformation—especially in the face of accelerating technology—I’d love to help.
Let’s work together to turn complexity into clarity and ambition into outcomes.